Is your LinkedIn profile getting lost in all those connections? It’s time to make your profile stand out among the crowd. You’ve already taken the time to set up the account and add the information so don’t let all that hard work go to waste. Employers are looking for top talent to join their teams – make sure you’re using this valued resource to its highest potential.

There are over 30 million companies on LinkedIn looking for talent. (Source: LinkedIn.com)

Like all communication tools, your LinkedIn profile has the power to grab people’s attention or fail to captivate it. Instead of just delivering your basic information, your profile can be built to also showcase your attention to detail or your commitment to excellence. Don’t miss out on a career move because you didn’t make the most of your online opportunity.

Not sure where to start? Try these four updates to revitalize your LinkedIn profile.

1. Put your best face forward

First, make sure you have a profile picture.

“LinkedIn profiles that have a picture are 11 times more likely to be viewed.” (Source: Medium.com)

Second, a professional-looking photo is a must.

“LinkedIn profiles with professional headshots get 14 times more profile views.” (Source: Inc.com)

If possible, invest in a professional headshot or have a friend take a nice photo of you (so it doesn’t look like a selfie). A friendly smile will also welcome people to your profile page. Want something more? You can upload additional pictures, videos, or slideshows to your profile and showcase your skillset.

Tip: Set your iPhone camera to “Portrait” mode for a more professional look if you’re taking the photo yourself.

2. Use your headline to highlight

Headlines are meant to keep people reading. Don’t leave yours on the default setting! This is your opportunity to share your passions, goals, and unique abilities. Your current job title and company name alone does not show off the talent you possess. Be straightforward and intentional in your word choice though because space is limited! Here are examples to help you get started:

• Web Developer | HTML5, CSS3, Bootstrap, JQuery, PHP
• Actively seeking a summer internship in sales
• Administrative, Accounting, Payroll Experience
• Professional experienced in planning, cost analysis, budget management, & more.
• Product manager | SaaS, Mobile, Startups, More
• PMP-certified project manager – successfully leading multi-million dollar projects
• Customer-Focused, Positive, Professional Administrative Assistant

3. Add storytelling to your summary

Read your summary section out loud. Does it sound like you’re reading an instruction manual or chatting with a friend? The writing must be engaging if you don’t want potential employers scrolling past your summary. LinkedIn is not as formal as a resume and cover letter. Go ahead and use first person. Tell stories that illustrate your accomplishments and explain your vision. This is a great way for your future employer to get to know you!

4. Keep your status updated

Strategically updating your LinkedIn status is an easy way to keep your profile actively promoting you.

• Link people to your blog or other writing endeavors.
• Share examples of your work or goals that you met.
• Share positive quotes or stories you run across while on LinkedIn

Your status is an excellent way to promote your accomplishments.

Tip: Be careful about which posts from other people you “Like” on LinkedIn! Once you’re connected to a potential employer, every post you “Like” will be shared on LinkedIn for all your connections to see. If you’re “Liking” inappropriate posts or negative posts, your connections will see that.

Get help from a Recruitment Specialist

For a personalized consultation and guidance toward finding a job that clicks with you, contact us today to speak with a recruitment specialist. We’ll talk about your skillsets, what you’re looking for, and any opportunities that might be a fit for you.